A consumer??“centric approach to multi??“screen marketing What is a typical consumer doing right now? There s a decent chance that the answer involves at least one screen. She might be browsing her favorite shopping sites on her tablet, group chatting
Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses competing on service need to..
Turn your handmade hobby into a thriving business Most Etsy sellers are confident in their crafting and artistic capabilities. However, many need guidance on the business-related..
Launch effective real-time communications to win in today''s always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance..
AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. Many of us spend a lifetime building wealth and accumulating assets, but fail to properly..
Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world''s..
An updated third edition of the most comprehensive guide to small business success Whether you''re a novice entrepreneur or a seasoned pro, The Small Business Bible offers you..